Ijōna (異常な) is Japanese for "abnormal".
What this brand stands for is being myself but also sharing myself and my culture, interests and taste in style with others. With everything that is going on in the world today, art can become a voice. Sometimes we speak up, but they aren't listening. F*ck normality and what people expect. Do whatever you want. Be you, lets be us.
We are all Abnormally Us.